Congratulations! You have finished your Ayurveda training successfully. Now, what are your plans? 

​Find a job for a limited salary or start your own business that has no boundaries?
What about an online or should it be offline?

How do I start a business online or offline? 
What are the legalities and practicalities?
How to run this business and market it effectively?

There are tried and tested methods that you can learn. There are successful business models you can check out. You will learn all aspects of your future business by the end of these 3 days. 

You will learn

1. Setting up your business and growing it fast
2. Branding
3. Products versus Services
   
4. Clinic, Hospital, Resort versus Retreat
5. Small versus Large
6. Own versus Affiliate business
   
7. Scaling
   
8. Operatins
9. Legalities
10. Marketing

DESIGNED FOR
FINAL YEARS STUDENTS 
BUSINESS & MARKETING PLAN
FOR AN AYURVEDA DOCTORS
A VAIDYAGRAMA INITIATED 
COMMUNITY REVIVAL PROGRAM
VAIDYAGRAMA.COM 
PUNARNAVA.COM


The Event

1. 16-hour face-to-face program, completed over 2 days, conducted at your location.
2. An individualised 1-hour phone coaching session after the event.
3. Coaching like this event helps you to 
   1. Develop practical and groundbreaking ideas about building your future
   2. Create it and schedule it to make it happen
   3. Learn how others are thinking
   4. Ask your questions and listen to their questions
   5. Do various team-exercise to be in the future now
4. Go home with your complete and adaptive business plan
5. Actual fee 22,000. For the first 2 batches just Rs. 9999 only.

What do we cover in this 16-hour program?

HERE IS THE WORKBOOK OUTLINE

1. Vision, Mission
   1. What do you want to create? Name your concept and elaborate on it. 
   2. Why do you want to do it? Historical, personal or emotional reasons. 
   3. What do you want to achieve in 2 years? 5 years? 10 years? 
   4. What role do you want to play in your business? 
   5. Are you promoting yourself, someone else or your business? 
   6. Are you building it as your life mission or to sell it? 
2. Branding
   1. How do you want the world to see your business? 
   2. How do you want to make them remember your business? 
   3. How do you want to talk about your business? 
   4. How do you want to talk about your employees and partners? 
      1. What do you need to implement for them to see and talk about your business like that? 
3. Unique
   1. What makes YOU different? 
   2. What are the unique services YOU offer? 
   3. Why should people work with YOU? 
   4. Why should customers choose YOU?
   5. Write down 10 lines about how you see your business in full action. 
   6. Present your 3-minute business pitch video.
4. Marketing
   1. Who are your clients/customers? 
   2. Where do they go for eating, shopping, or hanging out? 
   3. What do they wear, how do they talk? 
   4. Where do they get their latest information from? 
   5. What are they impressed with? 
5. Inner work
   1. Get your worldview intact and keep it updated. 
      1. What is life? How does it work? 
      2. What is the mind-body complex? How does it work? 
      3. What is a personality and how do you work with different personalities? 
      4. What is happiness and what is success? 
      5. Exercise: 
         1. Simple methods to keep you motivated. 
            1. The knowledge that you can only do what you are planning.
            2. The knowledge that things can and will go wrong.
            3. The knowledge that your has done everything to make each step a success.
            4. The knowledge that you will retrain and learn better to make the next step better.
         2. Knowing that things can go wrong.
         3. Simple methods to keep you proactive. 
            1. You have a contingency plan. 
            2. Online resources
6. Your power routine
   1. All successful businesspeople are highly energetic. Constantly upgrade your routine (sleep, exercise, nutrition etc.) to be superfit.  
7. Action plan
   1. List 3 possible mentors. Set up interviews with them to pick the right one. 
   2. List of things you need (with every possible detail) to do right away. 
   3. List your imaginary and realistic team members (with every possible detail) right away.
   4. List of people (with every possible detail) you need to contact right away.
   5. Things to do for the next 6-9 months include setting up your digital footprint, exploring the industry, catching up with the masters and leaders, expanding your vision, 
   6. Schedule everything on your calendar. Set reminders. 

1. What are the popular options? 
   1. Further studies 
      1. MD, MBA, and other systems of medicine
      2. Apprenticeship
   2. Work for a business (such as a hospital, pharmacy, resort or retreat)
   3. Start your own business such as a clinic, hospital, retreat, resort, education centre (you will need an investor, marketing team, business management team and possible affiliations)

 

1. How do I set up my business and make it succesful? 
   1. Your business could be a clinic, online clinic, hospital, retreat, resort, education centre, pharmacy, distribution or anything to do with the Ayurveda industry. You might need the following. 
   2. Vision, Mission, Connections, Legalities, Plan, Branding, Marketing and Active leadership in your community.

 

1. How do I set up my clinic and make it succesful? 
   1. A regular clinic. 
   2. A clinic with a health product shop. 
   3. A community clinic. 
   4. The mastery clinic.
   5. An online clinic.
   6. A clinic with various departments.
   7. A clinic with multiple systems of medicine.

 

1. Starting your own Ayurvedic business can be an exciting and rewarding endeavour. Here are some steps to help you get started:
   1. Define Your Vision: Clarify your goals and determine the type of Ayurvedic business you want to establish. Decide whether you want to open a clinic, wellness centre, Ayurvedic spa, or herbal medicine store.
   2. Develop a Business Plan: Create a comprehensive business plan that outlines your mission, target market, services, pricing, marketing strategies, and financial projections. This plan will serve as a roadmap for your business and help you stay focused.
   3. Legal Requirements: Research and comply with the legal and regulatory requirements to operate an Ayurvedic business in your area. Obtain the necessary licenses, permits, and certifications. Consult with local authorities or seek legal advice to ensure you meet all the requirements.
   4. Location and Infrastructure: Choose a suitable location for your Ayurvedic business. Consider factors such as accessibility, visibility, proximity to your target market, and the availability of space for treatment rooms, consultation areas, and herbal medicine storage.
   5. Set up Your Facility: Create a warm and inviting space that reflects the principles of Ayurveda. Ensure that you have appropriate equipment, treatment tables, storage for herbal medicines, and other necessary amenities.
   6. Build a Team: If you plan to offer various services, consider hiring qualified Ayurvedic practitioners, therapists, and support staff. Ensure that your team members share your vision and are passionate about Ayurveda.
   7. Develop Services and Pricing: Determine the range of services you will offer, such as Ayurvedic consultations, Panchakarma therapies, herbal treatments, yoga sessions, or dietary counselling. Set competitive pricing that reflects the value you provide.
   8. Marketing and Promotion: Develop a marketing strategy to raise awareness about your Ayurvedic business. Utilize both online and offline channels, such as a professional website, social media platforms, local directories, traditional advertising, and networking within the local community.
   9. Network and Collaborate: Connect with other health professionals, yoga studios, spas, and wellness centres in your area. Building relationships and collaborations can help expand your reach and attract clients.
   10. Provide Excellent Service: Focus on providing exceptional customer service and personalized treatments to your clients. Word-of-mouth recommendations are invaluable in the healthcare industry, so ensure that your clients have a positive experience.
   11. Continued Learning: Ayurveda is a vast field, and there is always more to learn. Stay updated with the latest research, attend workshops, and conferences, and pursue continuing education to enhance your knowledge and skills.
   12. Starting your own Ayurvedic business requires careful planning, dedication, and a commitment to delivering high-quality services. Following these steps and adapting them to your specific circumstances can lay a strong foundation for a successful Ayurvedic practice. Good luck with your new venture.

 

1. What are the vital factors that I should look for in a short and long-term business and marketing plan? 
   1. When developing a short and long-term business and marketing plan for your Ayurvedic practice, it's important to consider several vital factors. Here are some key elements to include:
   2. Market Analysis: Conduct thorough market research to understand your target audience, their needs, preferences, and demographics. Identify the demand for Ayurvedic services in your area, analyze competitors, and determine market trends. This information will help you tailor your offerings and differentiate yourself from others.
   3. Unique Selling Proposition (USP): Define your unique selling proposition or what sets your Ayurvedic practice apart from others. Identify the specific benefits and advantages you offer to clients, such as specialized treatments, a particular focus (e.g., stress management, women's health), or exceptional customer service.
   4. Goals and Objectives: Clearly define your short and long-term goals and objectives for your business. These could include financial targets, client base expansion, service diversification, or geographic expansion. Make sure your goals are specific, measurable, attainable, relevant, and time-bound (SMART).
   5. Services and Pricing Strategy: Determine the range of services you will offer and establish a pricing strategy. Consider the value you provide, your target market's affordability, and the pricing of competitors. Ensure that your pricing structure aligns with your business objectives and covers your costs while remaining competitive.
   6. Marketing Channels: Identify the most effective marketing channels to reach your target audience. Consider a mix of online and offline strategies, including a professional website, social media platforms, search engine optimization (SEO), content marketing, email marketing, local advertising, and networking within the community.
   7. Branding and Messaging: Develop a strong brand identity that reflects the essence of Ayurveda and resonates with your target market. Create a compelling brand message that communicates the unique benefits and values of your practice. Consistently apply your branding across all marketing materials and customer touchpoints.
   8. Customer Relationship Management (CRM): Implement a CRM system to manage client information, track interactions, and nurture relationships. Personalize your communication with clients, send regular newsletters or updates, and provide valuable content to build trust and loyalty.
   9. Budget and Financial Projections: Prepare a detailed budget that includes startup costs, ongoing expenses, and revenue projections. Be realistic and conservative in your estimations. Regularly review and monitor your financial performance to ensure you stay on track and make adjustments as needed.
   10. Performance Measurement: Define key performance indicators (KPIs) to measure the success of your business and marketing efforts. Track metrics such as client acquisition rate, client retention rate, revenue growth, website traffic, social media engagement, and customer feedback. Regularly review these metrics to assess your progress and make data-driven decisions.
   11. Adaptability and Flexibility: Remain adaptable and open to adjustments in your plans. Monitor market changes, customer feedback, and industry trends. Continuously evaluate and refine your strategies to stay relevant and meet evolving customer needs.
   12. By considering these vital factors and incorporating them into your short and long-term business and marketing plans, you'll be better equipped to build a successful Ayurvedic practice. Remember to regularly review and update your plans as your business grows and market dynamics evolve.

WHO IS A MENTOR?

• A mentor is an experienced and knowledgeable individual who provides guidance, support, and advice to someone with less experience or expertise in a particular area. Mentors typically have expertise in a specific field or domain and use their knowledge and insights to assist their mentees in their personal or professional development.
• The role of a mentor can vary depending on the specific context and goals of the mentoring relationship. Generally, mentors provide guidance and share their experiences, helping mentees set goals, develop skills, and make informed decisions. They may offer advice, provide constructive feedback, offer a fresh perspective, and act as a sounding board for ideas and concerns. Mentors can also help mentees expand their network and connect with relevant contacts in their field.
• In most cases, mentoring relationships are based on voluntary participation and are not typically paid arrangements. Mentors are often motivated by a desire to give back to their community, share their knowledge, and help others succeed. However, there are instances where mentorship can occur within a formal or structured program where mentors might receive compensation or benefits, such as in some corporate mentorship programs or specialized coaching engagements. It ultimately depends on the specific context and arrangement between the mentor and mentee.

Our advice

• Always offer/provide more value to those who help/support you. Examples: Someone refers a client to you, and you pay the referee a %. If someone recommends you and you benefit from that recommendation, you pay them a % or do something similar to it. 
• Unpaid mentors might be busy, hence hard to catch, unless they are interested in helping you! You need to know their knowledge about the current industry.  
• Paid mentors are called business coaches who are easier to catch, and have an up-to-date and wide understanding of your business. You need to pick the right one who fits your vision, mission, brand and business. 

VALUES, VISION AND MISSION
Values, vision, and mission are three distinct concepts that are often used in personal and organizational contexts. While they are interconnected, they have different meanings and serve different purposes:

• Values: Values are fundamental beliefs or principles that guide and influence behaviour and decision-making. They represent what is important and meaningful to an individual or an organization. Values act as a compass, shaping actions and priorities. Examples of values include integrity, honesty, compassion, respect, and innovation.
• Vision: A vision is a compelling and inspiring mental picture of what an individual or an organization aspires to achieve in the future. It represents the desired state or outcome. A vision statement describes the desired future state and provides direction and inspiration. It answers the question, "Where do I/We want to be?" A vision statement is future-oriented, motivational, and often broad.
• Mission: A mission statement defines the purpose or reason for the existence of an individual or an organization. It outlines what they do, who they serve, and how they create value. A mission statement is action-oriented and provides a clear description of the present identity and purpose. It answers the question, "What do I/We do and why?" A mission statement is often more specific and focused compared to a vision statement.

To summarize the differences:

• Values are fundamental beliefs and principles that guide behaviour and decision-making.
• Vision is an aspirational and inspiring picture of the desired future state.
• Mission defines the purpose and outlines what an individual or organization does and why.

Values serve as the foundation upon which a vision and mission are built. They inform the vision and mission, providing the guiding principles and direction for achieving the desired outcomes.


A 2-day business coaching workshop can vary depending on the specific goals and objectives of the workshop. However, here are some main steps that are typically involved in such a workshop:

Day 1:

1. Introduction and Icebreakers: The workshop begins with an introduction to set the tone and expectations for the session. Icebreakers may be used to help participants get to know each other and create a comfortable environment.
2. Workshop Overview: The facilitator provides an overview of the workshop agenda, goals, and objectives. They may also outline the key topics and activities that will be covered during the two days.
3. Assessing Business Needs: Participants are guided through activities to assess their current business situation and identify areas that require improvement. This may involve analyzing strengths, weaknesses, opportunities, and threats (SWOT analysis) or conducting a thorough business evaluation.
4. Setting Goals and Objectives: Participants work on setting specific, measurable, attainable, relevant, and time-bound (SMART) goals for their businesses. The facilitator provides guidance and helps participants refine their goals based on their assessments.
5. Strategies and Action Planning: Once the goals are defined, the workshop focuses on developing strategies and action plans to achieve those goals. Participants learn about various business strategies, explore different approaches, and create actionable plans tailored to their specific needs.
6. Skill Development: This segment may involve training sessions, interactive exercises, or group activities focused on developing essential business skills. These skills can include leadership, communication, problem-solving, decision-making, and other relevant areas.

Day 2:
Review of Day 1: The second day starts with a brief review of the previous day's activities, recapping the goals and action plans that were developed. This helps participants refresh their memory and re-establish their focus.

1. Coaching and Feedback Sessions: Participants engage in one-on-one or group coaching sessions with the facilitator. These sessions provide an opportunity for individuals to discuss their progress, and challenges, and receive feedback and guidance specific to their businesses.
2. Best Practices and Case Studies: The workshop may include presentations or discussions on best practices and case studies from successful businesses. Participants learn from real-world examples, gain insights into effective strategies, and discuss how to apply them to their organizations.
3. Problem-Solving and Decision-Making Exercises: Participants are presented with business scenarios or case studies that require critical thinking, problem-solving, and decision-making. These exercises allow them to apply the skills and strategies they have learned throughout the workshop.
4. Implementation and Follow-Up Planning: Towards the end of the workshop, participants focus on developing an implementation plan for their strategies and action steps. They identify potential obstacles, create contingency plans, and establish accountability measures. They may also discuss methods for tracking progress and scheduling follow-up sessions.
5. Closing and Evaluation: The workshop concludes with a closing session where participants have an opportunity to share their key takeaways and reflect on their overall experience. The facilitator may provide additional resources, offer final insights, and collect feedback to improve future workshops.
6. It's important to note that the structure and content of a business coaching workshop may vary based on the specific needs and preferences of the participants, as well as the expertise of the facilitator.

Building a Business to Sell versus to Keep:

1. Long-Term Vision: When building a business to sell, the focus is often on creating a company that is attractive to potential buyers. This requires considering market trends, scalability, and profitability. In contrast, building a business involves a long-term vision that aligns with personal goals and values, with a focus on sustainable growth and ongoing success.
2. Financial Considerations: When building a business to sell, financial metrics and profitability are crucial. The emphasis is on maximizing the business's value and potential return on investment for potential buyers. On the other hand, building a business involves a balance between profitability and reinvestment, to generate consistent income and build long-term value.
3. Operational Efficiency: A business built to sell often prioritizes operational efficiency and scalability. Streamlining processes, establishing systems, and implementing technology solutions can make the business more attractive to potential buyers. In contrast, when building a business to keep, there may be more flexibility in operational decisions, allowing for customization and adaptation to meet specific needs and preferences.
4. Team Development: Building a business to sell may involve assembling a capable management team and developing their skills to ensure a smooth transition for potential buyers. In contrast, when building a business to keep, the focus may be on nurturing long-term relationships with employees and fostering a strong company culture.

Promoting Your Business versus Promoting You as the Business:

1. Branding and Identity: Promoting your business involves creating a distinct brand identity that represents the products, services, and values of the company. This includes crafting a compelling brand message, designing a memorable logo and visual elements, and establishing a consistent brand presence across various marketing channels. Promoting yourself as the business, on the other hand, focuses on personal branding, highlighting your expertise, experience, and unique qualities that make you a trusted authority in your industry.
2. Target Audience: When promoting your business, you identify and target specific customer segments based on their needs and preferences. Marketing efforts are directed towards reaching and engaging the target audience with relevant messaging and value propositions. When promoting yourself as the business, the focus may shift towards building relationships and credibility with industry peers, potential partners, or clients who value your expertise and reputation.
3. Channels and Tactics: Both promoting your business and promoting yourself as the business involve utilizing various marketing channels and tactics. Promoting your business may involve a mix of digital marketing (website, social media, online advertising), traditional marketing (print media, radio, television), and direct marketing (email campaigns, direct mail). When promoting yourself as a business, you may utilise personal branding techniques such as speaking engagements, writing industry publications, networking events, and thought leadership platforms.

Objectives and Measurement: The objectives of promoting your business typically revolve around increasing brand awareness, generating leads, driving sales, and establishing market presence. Key performance indicators (KPIs) such as website traffic, conversion rates, and revenue growth are used to measure the success of marketing efforts. When promoting yourself as a business, the objectives may include establishing personal authority and credibility, expanding professional networks, and gaining opportunities for speaking engagements or partnerships. The measurement of success in this case may involve metrics such as personal reputation, industry recognition, and professional relationships cultivated.

It's important to note that these aspects are not mutually exclusive, and depending on the nature of your business and personal goals, you may blend elements of both strategies to find the most effective approach for your specific circumstances.

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